Why Do I Need a Website?

If you’re a small business or private organization, you might be wondering why you need a web site.  After all, you’ve gotten by so far without one.

If you’re a small business, how do potential customers find you?  Few use the yellow pages anymore.  You could find your own customers with printed flyers, ads, and word-of-mouth.  But that isn’t particularly efficient.  Search engines such as Google continuously scour the ‘net to find and index web sites so that people searching for products and services can identify suppliers of what they want.  Let potential customers find you – through your own web site.  Having your web site also conveys credibility, a professional air, and a sense that yours is a “real” business.

Here’s a concise list of just eight reasons why your business should have a web site.

If you’re a private organization, how do you communicate with members and stakeholders?  Printing and distributing written material is time consuming and expensive.  Email works only if your mailing list is accurate and complete. And, only if your intended recipients read the messages and don’t lose them in a flooded inbox.  A web site provides another communications channel through which you can quickly and easily post news, important documents, and other material.  The material is always available and your members and stakeholders can access it when they need it and on their schedule.  A web site can also create an on-line community.  Discussion pages and linkages to on-line social media engages your audience with each other and with you.

Whether you’re a business, a non-profit, or a private organization, we can help.


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